introduction
Recent research from Market Financial Solutions (MFS) reveals a notable shift in the real estate market. Post-pandemic, buyers are placing higher importance on properties with strong transport connections, while factors like real estate size have become less crucial. The London-based specialist lender surveyed 412 UK adults who recently purchased or are in the process of purchasing real estate, uncovering how buyer preferences have evolved.
Investment opportunities
Connectivity Becomes the Top Priority in Real Estate Purchases
In a significant change, broadband and mobile connectivity have risen to the top of buyers' priorities, with 82% of respondents considering it an essential factor. This places connectivity ahead of outdoor spaces (76%), which previously held the top spot. The growing reliance on technology for work and everyday life makes reliable internet access a critical factor for buyers and a key consideration for real estate investors.
Green Spaces Gain Popularity in Buy-to-Let Real Estate Investments
The survey also showed an increased preference for proximity to parks and public spaces, with 74% of buyers ranking it as an important factor in their real estate decisions. This represents a shift towards valuing access to nature and recreational areas. For those investing in buy-to-let properties, choosing locations close to green spaces could attract renters who prioritise lifestyle amenities.
Buyers Value High-Quality Real Estate Over Larger Spaces
The quality of real estate has become a major consideration, with 74% of respondents highlighting it as a key factor. This indicates that buyers are increasingly looking for well-maintained properties rather than focusing on overall size. Investors aiming to attract potential buyers or tenants should ensure that their properties are in excellent condition to meet this growing demand for quality over quantity.
Strong Transport Links Now a Priority in Real Estate Investments
One of the most notable findings is the surge in demand for real estate with excellent transport connections. Transport links, previously lower on the list of priorities, have now risen to 6th place, with 74% of buyers identifying it as a critical consideration. As more people return to in-office work or adopt hybrid models, properties with convenient transport options are gaining appeal. Real estate investors looking to maximise their returns should focus on locations with strong public transport infrastructure.
Reduced Interest in Extensions and Larger Real Estate in the Buy-to-Let Market
On the other hand, the potential for real estate extensions and conversions has decreased in importance, falling from 8th to 14th place. Similarly, the significance of real estate size has dropped, moving from 2nd in 2021 to 7th in 2024. This suggests that the desire for expansive living spaces, driven by the pandemic, is fading as buyers now prioritise convenience and location. For investors, this signals a need to re-evaluate their strategies and focus on what buyers truly value in today's market.
conclusion
According to Paresh Raja, CEO of Market Financial Solutions, buyer priorities continue to evolve post-pandemic. The rising importance of transport links and connectivity, paired with declining interest in larger real estate, indicates a shift back to pre-pandemic trends. This presents new opportunities for real estate investors, lenders, and brokers, who must adapt their services to meet these changing demands. As the government progresses with plans to build more housing, staying responsive to these trends will be crucial for success in the evolving real estate market.
